Gita McCutcheon, a seasoned public relations and marketing professional, founded Gita Group in January 2006 and has since pioneered countless successful PR, marketing and digital campaigns for a wide range of brands that span from luxury to mass-appeal.

Combining her expertise in branding, public relations, marketing and social media Gita develops campaigns that are specifically curated around the needs and goals of her clients. She has a proven method of execution that incorporates the type of personalized, hands-on and transparent experience clients would have with an in-house marketing team. Coupled with her preference to keep her roster selective so that she can continue to be hands-on with each client, this approach has created and maintained successful and flourishing relationships with her long-term clients.

Gita has taken innumerable brands from concept to market/success, in addition to rebranding or spearheading expansion for existing brands, by helping to think through all phases of their businesses to create innovative campaigns that are heard and seen by their target audience. Gita Group has been instrumental in launching and establishing brands in the marketplace including Nitehawk Cinema, Num Pang Sandwich Shop, Glaze Teriyaki Grill, Dave’s Hoagies, chef Curtis Stone’s Kitchen Solutions housewares range, opening of Harney & Sons’ first tea shop in SoHo, NYC, and Eatwhatever breath freshener, among countless others.

Prior to starting the company, Gita worked at two top PR agencies in New York and worked with some of the most exceptional and renowned brands in the culinary and hospitality industry, including Alain Ducasse, Charlie Trotter, Jacques Torres, Sirio Maccioni, The South Beach Wine & Food Festival, TurboChef Ovens, Moet & Chandon, Chambord Liqueur, as well as The Michelin Guide’s launch in the United States. With the experience gained on successful publicity campaigns, she had amassed strong media and industry relationships when she founded Gita Group.

Born in Santa Fe, New Mexico, Gita spent her childhood between Santa Fe and the Hudson Valley region of New York. A graduate of Marist College in Poughkeepsie, New York, Gita now serves on the Communications Board for her alma mater. She is also an advocate of sustainable food choices and the humane treatment of animals who are raised for food.

Gita and her chef husband Michael, live in New York City with their Bowie, who they adopted from Bideawee Animal Shelter, where Michael is a volunteer and trainer.

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