Every brand is unique and there are always many moving parts to the publicity puzzle.  At Gita Group, we approach each client’s publicity needs differently, but our overall structure of services include:

Phase I:  Foundation

• Brand development consulting and market positioning
• Image and quality control assessment
• Defining goal-oriented publicity plans
• Development of publicity materials and brand-specific media lists
• Implementing synergy in all elements of the brand “experience”
• Spokesperson and staff media training

Phase II:  Execution

• Publicity campaigns
• Special events
• Buzz-generating initiatives
• Industry event participation advisement and calendar
• Grass roots marketing initiatives
• Partnership programs

Phase III: Assessment

• Measurement and assessment of results
• Maintaining publicity momentum
• Planning for future growth and publicity